Grow Your Financial Firm
Tailored branding, website design and digital marketing solutions to grow your financial services firm.
Balanced Business Accounting
Accountant
Balanced Business Accounting is a team of accounting professionals dedicated to providing quality, professional accounting solutions to small and medium business throughout Brisbane and South East Queensland. Balanced Business Accounting approached us to refresh their website, enhancing brand trust, loyalty and engagement from existing clients and prospects.
Create an engaging website that will help strengthen existing client relationships and create new ones.
Design an engaging financial website that utilises the existing brand identity.
To drive website conversions through the contact form and phone enquiries.
Optimise the layout and call-to-actions to encourage the visitor to complete a tax review or accounting health check.
Ensure fast page loading speeds as well as mobile and tablet responsiveness.
Deliver a sound financial website using proven SEO standards for a potential search engine optimisation campaign.
Project Goals
Conveying professionalism and dedication
We highlighted commonly asked questions on the FAQ page, which help reassure potential clients and convey the professionalism and dedication that Balanced Business Accounting delivers. We included the phone number at the top right of every page to ensure visitors could easily click the button and contact the firm. We took time to optimise the layout to highlight key calls-to-action to encourage the visitor to complete a tax review or accounting health check. A sound financial website was delivered using proven SEO standard, ensuring the website will be ready for a potential SEO campaign. The resulting website is engaging and consistent - helping strengthen existing client relationships and create new ones.
A refreshing design
Balanced Business Accounting had an existing website that had served them well but needed a refresh. The new website remains true to the brand but brings the user experience to the next level with a fresh design and layout that allows visitors to find what they are looking for quickly. We used clear calls-to-action on the home page that direct visitors to learn more about their top three services. The new design makes effective use of the company's partners and client testimonials to provide social proof and reassurance to the website visitor – thereby increasing trust and conversion rates. The web pages also load quickly and adapt to the visitor's device, whether it be desktop, tablet or mobile.
The Solution