Understanding how to implement digital marketing for the financial services sector is the key to generating long-term customer growth for your company. In fact, it’s so important to have a digital marketing strategy that you can consider it an inseparable part of your operations. Whether you are a financial advisor, financial broker, or wealth manager, chances are good that your clients will be searching for help online. This means that if you don’t have a strong online presence, then your competitors are taking this business. In order to adapt, it’s vital you have a robust digital marketing strategy, that enables you to reach potential customers.
How do you promote financial services?
As a financial services company, you should have two objectives when promoting your offerings: to create awareness about your company and attract new customers. You can use the following avenues to achieve this:
1. Design a Website
Designing a website that looks professional, is optimised for conversions, and makes your potential customers feel like they are in safe hands, building trust at every stage of the customer journey.
2. Start a Blog
An effective way to increase your professional credibility is by starting a blog. A blog allows businesses to build up an audience that will view you as an authoritative figure that could help them, using the power of content marketing to provide value to your potential customers and improving the customer experience.
3. Use Social Media
Once you have written a blog post you can use social media platforms such as LinkedIn and Twitter to help promote your posts, leveraging the power of social media marketing to increase your brand awareness. If you want to make this process even more efficient you can make use of social media marketing automation tools like Buffer and Hootsuite to schedule the posting to multiple platforms at once.
4. Set up a Google Business listing
Set up a Google Business listing so people who are in need of your services and live locally can find you, this is one of the most accessible digital channels, so be sure to include it as part of your digital growth strategy.
5. Get Google Business reviews
Ask your existing clients for a Google Business review. This will not only increase your credibility but also your visibility as Google is more likely to feature businesses with more reviews. This is a low-cost digital marketing strategy that increases credibility with leads.
6. Working on local search engine optimisation (SEO)
Financial SEO is an integral part of promoting your website and increasing its visibility in search engines. There are many different factors that determine how high you rank on the search engines like Google, including content marketing and backlinking, so we would recommend partnering with an SEO professional that understands digital marketing for financial services and is committed to your ROI.
7. Reach Clients With Email Marketing
Email marketing is also an effective tool for keeping you top of mind with customers. Use it to reach out to your client base periodically, notifying them of any new products or offers.
How can I grow my financial services business?
One of the best ways to grow a financial services business is by building client loyalty. This can be done by identifying and understanding your target audience and what motivates them, this is the foundation of all good marketing plans. This will also help you convert potential leads into clients, as you can speak directly to their pain points. As a bonus, clients that are happy with the customer experience you provide will be more likely to refer you to their friends which will further increase your marketing efforts. Clients who are referred will likely already be familiar with how you can help them and be more likely to trust you.
How do I sell my financial services online?
The best way to sell financial services online is by creating a website where your potential customers can find out about you and your services. It's also important that the site has a compelling design and clear message so that customers stay engaged long enough to find out how you can help them. Another key asset is your Google Business Listing, which when utilised correctly can help in marketing your services by generating traffic to your website and even more importantly, phone calls. Lastly, having a social media presence is key to connecting with your community and creating brand awareness. If you need help designing a website, Google Business Listing or managing your social media presence, we recommend contacting a financial digital marketing agency such as Bectre to help.
What is the role of marketing in finance?
Marketing plays a vital role in promoting brand awareness and service offerings of financial companies. Financial marketing is about more than creating advertisements, or following trends. The goal of financial digital marketing strategies is to provide a positive representation of your company's brand to prospective clients, improving the customer experience and increase sales by compelling them to contact your firm.
What is a financial services marketing company?
A financial services marketing company is responsible for attracting new clients for financial companies. Financial services marketing is a crowded space made up of a variety of tactics and can include anything from creating and ranking a website on Google, to managing a social media presence. To stand out, it's important to have an authentic voice that resonates with your target audience. A financial services digital marketing company also needs to create value in order to attract new clients, optimising your customer journey through your digital marketing channels. Bectre is a financial marketing specialist that helps grow financial companies by producing tailored content that speaks directly to the challenges of the advisor's clients and communicates how the advisor can help solve those problems.
How do financial marketers track customer acquisition?
It is important for financial service businesses to understand the ROI of their marketing efforts. One way financial marketers track customer acquisition is by using marketing analytics tools like Google Analytics. Unlike word-of-mouth marketing, digital marketing for financial services can be tracked using Google Analytics to provide data like the number of visitors that make contact via phone, form or email. This Google Analytics data helps understand the ROI of the marketer's efforts and helps determine if the marketing plan needs to be adjusted in order to achieve the business goals.
Is digital marketing important in the financial services industry?
Marketing has changed over the years, and now takes on many different forms than it once did. It is still used by companies to create sales campaigns where they can share their brand, engaging with current clients and potential leads, but now they don't have to spend large amounts of money on advertising campaigns like TV Ads or Radio Spots in order to reach leads and grow sales.
Digital marketing is a vital component in today's financial services industry. It plays an important role at every stage of the customer journey, from attracting new leads to retaining long-term customers. Roughly 76% of firms employ some form of digital marketing strategy to increase customer growth. In terms of web traffic, nearly half are coming from search engines and social media platforms like Google, LinkedIn or Facebook; which implement content marketing strategies to attract customers. Consistently providing valuable content to potential customers on these sites is key to a successful digital growth strategy.
How do I create a digital marketing strategy for my financial services company?
In order to create an effective digital marketing strategy, we recommend partnering with a digital marketing agency that specialises in working with financial service companies like yours and will be to recommend the right marketing services to suit your business. This agency will understand exactly what it takes to build an effective online presence for your business enabling you to achieve your goals. They'll also know how best to communicate this information back to you so that you can make informed decisions about where and how much money should be spent on each digital marketing channel.
As a leading financial services digital marketing agency, Bectre helps financial service companies create compelling brands and bespoke websites. With an extensive portfolio of data-driven marketing solutions, we always put our client's objectives first, providing a substantial ROI. If you are interested in reaching more customers through digital marketing, then get in touch to book a free, no-commitment consultation or call us at 0432 412 024.